A Strategic Approach to Competitive Intelligence: Applications for the Pharmaceutical Sector 03/17/2016 Competitive Intelligence is one of the most dynamic and powerful methods for the collection, analysis, and dissemination of information, and it provides a critical competitive advantage to businesses large and small. Simple Competitive Intelligence (CI) can be accomplished on a limited budget to provide the most basic situational awareness and it can be practiced on a large scale for firms with a global presence. Many definitions of CI fail to incorporate the entire intelligence process and to
Competitive Intelligence is one of the most dynamic and powerful methods for the collection, analysis, and dissemination of information, and it provides a critical competitive advantage to businesses large and small. Simple Competitive Intelligence (CI) can be accomplished on a limited budget to provide the most basic situational awareness and it can be practiced on a large scale for firms with a global presence. Many definitions of CI fail to incorporate the entire intelligence process and to
