Ethics & Competitive Intelligence
Pythia and its employees abide by the legal and ethical standards of market research in all information gathering activities. We draw from the guidelines provided by such professional groups as Strategic and Competitive Intelligence Professionals (SCIP) as well as the ICC/ESOMAR standard for market research. Prior to commencing work, Pythia will agree to strict mutual confidentiality standards as set out by its client.
A Sample Title

Tuck School of Business at Dartmouth

"In spring of 2001, John Pepper, then chairman of Procter and Gamble, discovered that members of P&G’s..."
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Strategic and Competitive Intelligence Professionals (SCIP)

"To continually strive to increase the recognition and respect of the profession.

To comply with all applicable laws, domestic and international."
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